Marketing in Ministry

Marketing in ministry may be similar to evangelism; but it is not quite evangelism. marketing includes ministry identity, getting the name of your ministry out in the open and advertising who you are and what you about. Evanglism may be different in that your whole aim is to share the gospel of Christ that would lead to the saving of the soul. I will introduce Marketing under headings that are appropriate to this article.

Ministry Logo and Design
A logo gives an image to your church. With an effective logo; the name of your ministry does not have to be present for others to know its you. Some great tips for your logo is to ensure that:

1. It is unique,
   
2. It is on all your publications and have the right colour scheme.

Many companies will offer you the ability to design your own logo from scratch and if you are not an expert and would like control over the way your logo looks; this may be for you:

Link for logo design


Flyers, Business Cards, Letterheads
Ensure that you have these as standard documents, printing is not as expensive as it use to be and so you can afford quality items at low prices. Many leaders are temped to manipulate their letterheads each time that they print; but this is a mistake as it shows unprofessionalism and is very expensive to print. The advice is that you have standard letterheads for all letters. Infact there is a company that offers exclusive printing packages to ministries; once you open an account; they will work with you to produce a package that is suitable for your ministry . Find them at: http://letsreachout.com/

Website
Many ministries are beggining to design their own website; but while a website remain an invaluable tool to have it is normally not utilised properly. To be honest building a website is the easier part of having one and you will appreciate this with the current influx of website degn wizard packages that we now have. Before I talk more about a website; I would just like to say that if you are not prepared to market your website; do not and I repeat do not make one. It will just sit there dormant and no one will ever see it. There are just millions of websites like your to complete with.

A website conveys the message of the vision of your ministry. It speaks when you are quite or when you are limited to speak. It can help others to decide of they would like to come to your church or not. It allow others to contact you and when used properly; the possibilities are endless. Really!!

Again if you video or tape your sermons; you can post them on your website. It can be your church when your actual church doors are closed. If you have decided to have a radio station it would be recommended that you post a link from your website to your radio station. Again there are many website wizards and dedicated providers that can provide you with inexpensive packages to start your website .

Provider
http://www.letsreachout.com/websitedesign.htm